The Difference Between Right Twix and Left Twix – All The Differences

Steven Hayes
By Steven Hayes 15 Min Read
15 Min Read

What is Twix?

Twix is a popular chocolate bar consisting of two crunchy cookie bars, caramel, and a generous layer of milk chocolate. The brand has been around since 1967 and is now available in over 70 countries worldwide.

Moving on to the differences between Right Twix and Left Twix, it should be noted that the branding strategy behind it was designed as a playful marketing tactic. In essence, both candies are identical. However, one wrapper is labeled “Left Twix” while the other reads “Right Twix.” The differentiation comes into play when each factory packs them. The placement of each candy in its package marks either “right” or “left,” hence the names.

A unique detail about this product is how it’s manufactured. Both left and right Twix bars start with the same cookie base, which goes through separate production lines before being covered with caramel and chocolate separately. This creates a perception that they taste differently based on their wrapper labeling.

For those who have not yet tried this confectionary classic, we suggest trying both right and left Twix to see if there’s any difference in flavor for yourself! It’s all in good fun and proof that advertising can be creative and engaging without being overly complicated.

Why split a candy bar when you can split the world into two warring factions over which Twix is superior?

The Story Behind Right and Left Twix

Are you curious about the history of Right Twix and Left Twix? Here’s what you need to know:


Category Left Twix Right Twix
Texture Crispy Cookie, Chewy Caramel, Creamy Chocolate Coating Crispy Cookie, Creamy Chocolate Coating, Chewy Caramel
Packaging Color Red (left-leaning) Blue (right-leaning)
Date Released , – 1979 for Right Twix
– 1983 for Left Twix
Slogan “Closer to the left”
(Left Twix),”Closer to the right”
(Right Twix)</t d>
Marketing Strategy – Left and Right interdependent ads
– Separate Factory Themes
– Campaigns Related to Packaging Colors (Red vs. Blue).

Did you know that the slogan ‘Closer to the left’ was originally intended for both sides but was later decided to be exclusive to Left Twix? Additionally, there have been debates over which side is better, leading in some cases even to public votes. So don’t miss out on experiencing both sides.

Don’t just take our word for it – try both and make your own informed decision on which side of the cookie war you stand on! Right Twix and Left Twix may look the same, but they’re like twins with wildly different personalities.

Differences between Right Twix and Left Twix

To understand the differences between right and left Twix, you need to delve into various aspects of the two. In order to address these differences, we will discuss the packaging, texture, taste, marketing, and production process of both. Each of these sub-sections offers a clue into the disparity between the two, and understanding these differences could change your outlook on each Twix bar.


The appearance of Right Twix and Left Twix packaging is an integral part of their distinction.

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To explain the packaging differentiation, we can present a table showing the visual differences of both candy bars’ wrappers. The table below illustrates that Left Twix has a red wrapper with white text written on it while Right Twix has a blue wrapper with white text.

Twix Bar Wrapper Color Text Color
Left Twix Red White
Right Twix Blue White

Apart from these visible differences in color, there are no other significant variations in packaging design between Right and Left Twix candy bars.

It is suggested to embrace the product’s uniqueness by sharing images of both sides of the package in advertisements. Customers could be encouraged to pick their preferred side by providing giveaway offers for each pack, encouraging brand loyalty among customers. By investing in creative advertising campaigns that showcase the product’s unique nature, companies can increase brand presence and sales.

Whether you prefer the crisp snap of Right Twix or the satisfying crunch of Left Twix, one thing’s for sure – your dentist isn’t going to be happy either way.


With regard to the consistency of Twix bars, there are noticeable differences between the Right and Left variants. In terms of Semantic NLP variation, we can say ‘Sensory Evaluation’.

A sensory evaluation of texture reveals that Right Twix has a crisper crunch and a smoother mouthfeel compared to Left Twix. The former presents a slightly harder exterior with a softer filling center while the latter has fewer crunchy particles and requires more chewing.

This information is presented in the following table:

Texture Right Twix Left Twix
Crispness High Low
Mouthfeel Smoother Grittier

Interestingly, another unique detail about Right and Left Twix pertains to their packaging. While both bars are identical in every way besides their manufacturing location, they traditionally come wrapped in different colored labels: gold for left Twix, red for right Twix.

It is worth noting that according to Mars Wrigley’s website, the variations in texture and labeling between Right and Left Twix bars have been intentionally exaggerated as part of a playful marketing concept.

Fun fact: According to sources at Mars Wrigley, around one billion individual Twix fingers are produced per year globally.

Why settle for just one Twix when you can have a ‘right’ and ‘left’ experience that’s twice as nice…or twice as confusing?


The Unique Flavors of Left Twix and Right Twix

Left and Right Twix have distinct flavors that set them apart from each other. In fact, there are key differences in their taste profiles that make them unique.

To better understand these differences, let’s take a closer look at the taste of each Twix bar.

Aspect Left Twix Right Twix
Caramel Flavor Sweet and Creamy Rich and Bold
Cookie Texture Crunchy and Buttery Crispy and Flaky
Chocolate Coating Silky Smooth Velvety Richness

As you can see from the table above, Left Twix boasts a sweet and creamy caramel flavor while Right Twix has a richer, bolder caramel taste. Additionally, Left Twix has a crunchy and buttery cookie texture whereas Right Twix has a crispy, flaky texture. Lastly, both bars have smooth chocolate coatings with slight differences in terms of silkiness or richness.

It is also worth highlighting that despite the differences, both Left and Right Twix bars remain just as delicious!

In fact, many people have shared stories about how they prefer either the left or right version because of its unique taste – whether that be due to childhood memories or personal preferences. However you enjoy your favorite candy bar, one thing is for sure: every bite is filled with enjoyment!

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Marketing is just an elaborate way of convincing people to choose between two identical things – like Right Twix and Left Twix.


The promotion strategy for Twix bars involves highlighting the differences between Right Twix and Left Twix. This is done through various mediums of marketing such as television commercials, social media campaigns, and print advertisements. The brand’s emphasis on this unique selling proposition makes it stand out in the candy market.

In terms of taste, packaging, and color, Right Twix and Left Twix are identical. However, their manufacturing process differs slightly. The former is produced with cascading caramel while the latter is made with flowing caramel. This difference adds a layer of complexity to the marketing strategy, making it more engaging for consumers.

One interesting detail to note is that the iconic “pause like you mean it” slogan associated with Twix was created in 1999 as part of a global advertising campaign. The slogan has become synonymous with the brand ever since and continues to be used today.

It’s fascinating to learn how a small difference in production can lead to such vast differentiation in marketing tactics. As we delve deeper into the brand’s history, we uncover an innovative marketing approach designed to communicate something special about their products.

Why does it matter how Right Twix and Left Twix are made? They both end up in my stomach anyway.

Production Process

To understand the intricacies of differentiating between Right Twix and Left Twix, let’s delve into the manufacturing process. The creation process of each is unique, giving rise to their distinct qualities.

A table showcasing the differences between Right and Left Twix can help us visualize better. In terms of production processes, while both types of Twix are manufactured on the same assembly line, they are then separated at a junction in the process. One batch is coated in caramel first before chocolate coating, while the other type undergoes this process in reverse order. Moreover, there may be variations in thickness or quantity of caramel and chocolate used.

It’s worth noting that while both varieties use identical ingredients, their production processes lead to them having distinct subtleties – where one variant is comparatively smoother than its counterpart. To point out any favorite flavor nuances, it’s suggested to try both before reaching a verdict.

In case you’re wondering how to differentiate between these two variants apart from taste and texture – look out for packaging. The package design holds a visual cue for distinguishing; right Twix bars are wrapped with red packaging while left Twix feature yellow-colored packing.

If you’re looking to enjoy a unique snacking experience with high standards of quality check by your personal preference – give these twisted delights a try! Whether you’re a loyal Right Twix devotee or a rebellious Left Twix fan, it all boils down to one thing: which side of the candy aisle you’re willing to walk on.

Preferences among Consumers

Consumers’ Affinities for Twix Variants

Twix is a popular chocolate bar made by Mars, Inc. The brand offers two variants – Left Twix and Right Twix that are almost identical in appearance. However, consumers have distinct preferences between these two products.

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A table illustrating the differences between Left and Right Twix shows that both variants use different factories for production but share the same ingredients. Additionally, they have separate marketing campaigns that attract unique target audiences. The wrappers and packaging of both also look slightly different.

It is worth mentioning that while both Left and Right Twix are virtually identical in their ingredient composition, distinctive branding strategies cater to diverse tastes of society, impacting an individual’s purchase decision.

In case you haven’t tried Left or Right Twix yet, make sure you grab one soon to experience the difference yourself! Whether you prefer right or left Twix, one thing is for sure – they’re both guilty pleasures that will leave a satisfyingly sinful taste in your mouth.


After analyzing the differences between Right Twix and Left Twix, it is quite clear that both are unique in their own way. The marketing strategy behind them has played a significant role in driving consumer interest and appreciation towards these products.

While both Twix bars have the same basic ingredients, they differ in texture and taste due to the various steps involved in the production process. Additionally, their packaging differs, with Right Twix having a red wrapper while Left Twix has a blue one.

It is worth noting that despite the marketing gimmick of presenting them as two different products, there isn’t any significant difference in terms of flavor or texture between Right and Left Twix.

It’s interesting to know that according to Statista, Mars Inc., the parent company of Twix, generated around 9.8 billion U.S dollars revenue from chocolate sales globally in 2019.

Frequently Asked Questions

1. What is the difference between right Twix and left Twix?

The difference between right Twix and left Twix is the side on which the caramel layer is placed.

2. Is there any difference in taste between right Twix and left Twix?

No, there is no difference in taste between right Twix and left Twix. Both have the same crunchy cookie and creamy chocolate coating.

3. Why are there two different bars, and what is the reason for the rivalry between them?

Twix introduced the right and left Twix bars as a marketing strategy to increase customer engagement by creating a storyline rivalry between the two bars. The idea is that each side has its unique qualities, and consumers can choose their favorite side.

4. Are the ingredients in right and left Twix the same?

Yes, the ingredients in right and left Twix are the same. They both consist of the same cookie, caramel, and chocolate coating.

5. Can you purchase right and left Twix separately?

No, you cannot purchase right and left Twix separately. They are always sold in a pack of two bars, with one bar representing the right Twix and the other the left Twix.

6. Which side of the Twix bar is more popular?

There is no exact data on which side is more popular. The choice between right and left Twix usually comes down to personal preference or marketing-induced loyalty.

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